You know you need to publish a book to establish yourself as an expert in your niche. It’s not an option, right?
Yet, you also know you can’t write a book. Or at least you don’t have the time – you’ve got your business to run!
So how can you do it?
Well, the obvious solution is to outsource the writing. But who to?
Who’s going to have your level of domain knowledge?
Well, sorry to say it, but no one!
It’s YOUR domain knowledge. Any writer out there that has your level of domain knowledge would probably be doing what you’re already doing, right?
Of course, you need this thing written. So who do you hand it out to? How do you manage the process? Who do you trust?
Well, the reality is, you’ve got to let it go and stop being precious about the process.
You know you don’t want to write the book, right? So you’ve got to hand that task over.
So who do you source for the job? How do you choose the person who’s going to do justice to your book?
Well, first thing’s first, here’s a checklist to help guide you …
Does your writer …
- Have at least five years’ experience in writing?
- Show you testimonials of how well they’ve worked with others?
- Have credible English, a grasp on grammar and sound punctuation skills?
- Have experience working for publishing houses?
- Show a willingness to meet you to discuss your project?
- Know how to present your topic in a good light?
- Ask questions?
- Show they know the benefit of writing a book for your brand and business?
- Provide ideas for promoting your book?
- Separate the editing and proofreading process?
- Have a PASSION for writing?
If your writer ticks these boxes, hire them fast!
Notice I didn’t include anything about experience in your domain.
Why? Because, guess what? IT REALLY DOESN’T MATTER!
I know that may come as a shock, but it’s true. You’re not hiring someone who knows your stuff. That’s YOUR responsibility.
Instead, you’re hiring someone who has a way with words. Someone who knows THEIR stuff.
Someone who has a passion for writing. Who finds writing EASY.
Who can get it done fast so you don’t have to agonise over the process.
Someone who can give an objective view, who’s removed from the information and who can look at things from your reader’s perspective, and not just yours.
Because, guess what again?
YOUR PERSPECTIVE DOESN’T MATTER EITHER!
You need a copywriter.
You need someone who can walk a mile in your reader’s shoes.
Who can empathise with your reader.
Who can communicate in a way your reader will understand.
Someone who will pull you up on your JARGON.
That’s who you need.
So lay off the “Have you written anything for my industry?” mindset.
That’s the surest way you’re going to get a book that’s no good. Instead, trust the process.
When you hire the people who are good at writing, you also free your time for what you do best.
Then give them the info they need to get the book written.
THAT’S YOUR ONLY ROLE!
Once you shift into that mindset, you can more or less guarantee you’re going to publish a knockout book that’s going to position you well in your field.
Be the expert in YOUR domain.
Have the experts in THEIR domain write it!